Geneva didn’t come to Stoltz by accident — she’s been circling the ad world long enough to know where she wanted to land. Her career began in Alaska, where two weeks into her very first agency job she was working on a Red Hot Chili Peppers sponsorship. Chaotic, loud, and the perfect baptism into advertising.

Raised in Anchorage, Geneva graduated in a class small enough to fit in a minivan (only a slight exaggeration), then headed to the University of Oregon to study advertising. Since then, she’s moved from Anchorage to Bend to Boise, building a career on empathy, curiosity, and a slightly obsessive habit of people-watching. (It’s strategy, not stalking — she swears.)

Her quirks are what make her sharp. She can still code a MySpace profile, but she can’t whistle like the rest of her family. She finds inspiration in human behavior, lives with her cat Millie, and is amazed by Boise’s walkable downtown after years in Alaska.

All those moves, detours, and oddities led her here. Because a strategist who thrives on human quirks and bold leaps is right at home at Stoltz.