Challenge

As new families continue to move into the Boise area from other states, there is an unprecedented need for Boise’s public schools to get loud with their story.

Solution

Over a year in, our “Everything’s Possible” campaign is going strong. Designed to change perception and encourage engagement among all target audiences and stakeholders, the creative strategy supports all value props, ties in seamlessly with the District’s mission statement of “Educating Today for a Better Tomorrow,”  and serves as a platform for the really good stuff – endless faces and stories of students and teachers. Throughout the school year, our production crew visited a dozen schools to capture custom photography and video to fulfill the content needs of the campaign, which included hundred of organic social posts, hyper-targeted digital and social media ads, and the inaugural TV spot.

Results

The rollout campaign for Everything’s possible featured 110 real students and teachers from across the Boise School District. We measured 51,742 organic social media engagements, 4.5 million overall impressions, and over .32% CTR– that’s over 4 times the national benchmark!

Services

Brand Strategy
Integrated Campaigns
Creative Production
Media Planning & Buying
Website Design
Social Media Planning
Experiential
Event Planning
Project Management