“Content marketing is a commitment, not a campaign.”
We read that quote once, and it stuck. Content marketing is essentially the long game of crafting and distributing valuable content on the right channels to the right people at the right time. It bridges the gap between what your brand offers and what your customers are actually looking for. There’s a method to the magic, and a system of metrics that can help you track success.
At Stoltz, our team of content specialists do it all. We create the content (from long-form blog articles, e-books, and webinars to bite-sized social posts, videos, infographics, even photos of guys in hamburger costumes) and distribute it on the channels that make the most sense. We research and map out target personas, going far beyond our own assumptions about who your audience is and what matters to them. We guide our process by user-centered design principles, all pointing back to a simple question: does our content help people? Through executable plans, measuring what’s working, and pivoting as we learn things, we help our clients maximize content to move people through the customer journey of casual to connected to committed.
Interested in learning more?
We are always up for a good chat.