An Awards Roundup… Kinda
Authors
Our task says, “Write a 2026 Rockies Roundup blog.” We went a little off-brief on this one, but hear us out.
Awards aren’t everything. But they’re also not nothing. We have a norm around here… Don’t stop ‘til you’re proud. Well, we’re hella proud — you heard us: HELLA PROUD — of the work we did last year. And we love that a panel of judges liked it too.
And hey, you’re here looking at this article.
So join us in celebrating our people, our clients, our partners, and the work we all did together last year.
Here’s our roundup from the 2026 Idaho Advertising Federation’s Rockies (Idaho’s chapter of the ADDYs):
Primary Health Medical Group:
“We <3 Little Emergencies” Campaign
Urgent care is often confused with the ER or overlooked entirely. Primary Health needed to clearly define what “urgent” really means and stay top-of-mind at the exact moment people need care. We flipped the script on medical advertising by celebrating the little emergencies and put the spotlight on overly enthusiastic urgent care providers who love minor injuries and not-so-serious ailments.
- Campaign (GOLD)
- Out-of-Home (GOLD)
- Radio (SILVER)
- Meta Campaign (SILVER)
Snake River Farms:
The Lead Magazine: Summer 2025 (GOLD)
Fresh Air Fare celebrates the season when cooking moves outdoors, and meals slow down. Light, airy design and sun-drenched outdoor photography set the tone, pairing effortlessly with approachable recipes made for grilling, gathering, and lingering at the table. Together, the content reinforced Snake River Farms’ role not just as a premium beef brand, but as a natural part of summer moments — where exceptional flavor, ease, and togetherness come together.
The Lead Magazine: Winter 2025 (GOLD)
Rituals define the holidays. Recipes are passed down, traditions are remade, and the table is the center of connection. Rich, warm design elements and intimate, indoor photography evoke the comfort and nostalgia of the season, while practical guidance helps readers host with confidence and ease. Together, the content positions Snake River Farms as part of the meals that matter most — meals that bring generations together through food, memory, and shared tradition.
Amazon One Medical:
“Healthcare, Built for Your City” Promotional Boxes (SILVER)
Amazon One Medical wanted to make a B2B healthcare pitch feel more human, personal, and worth opening. So we created city-themed direct mail boxes filled with locally sourced goods and custom promotional items, turning One Medical for Business into a tangible experience that felt thoughtful, relevant, and memorable.
5850 Fest:
Event Campaign
Merging Sun Valley’s Western soul with the après-forward energy of 5850, we designed a fully immersive festival brand that showed up everywhere the event lived. From apparel, stickers, VIP passes, and festival wristbands to pre-event outdoor promotion across Ketchum — including light pole banners and window vinyl — every touchpoint helped turn a ski race into a cultural moment.
- Ski-Haw! Campaign (SILVER)
- Ski-Haw! Apparel (SILVER)
Spokane International Airport:
“Stoltz Air” RFP Response (SILVER)
We built our own branded airline, announcing a new route to Spokane, turning our submission into a detail-obsessed experience. A vintage travel briefcase held the RFP, complete with custom boarding passes, luggage tags, in-flight snacks, and a safety guide. To ensure no delays, we flew to Spokane to hand-deliver it ourselves. A QR code on the luggage tag led to a landing page that doubled as a live flight status tracker, updating in real time, and featured a video documenting the journey.
And since we’re celebrating. Here are a few more 2025 projects that didn’t catch the eye of this year’s judges, but still made us proud. We know we’re going to get in trouble for forgetting something important. But here goes. Go easy on us.
Boise School District:
“Proud to Be” Campaign
Speaking of pride. We continued showcasing the community that makes Boise Schools special with the “proud to be” campaign, AND dropped the friendliest high-flying logo for the Owyhee Early Learning Center. Everyone, meet Oswald.
Idaho LAUNCH:
2025-26 Campaign
Stats are still under wraps, but let’s just say we’re loving the impact of this one.
Valley Regional Transit:
Advertise Here Campaign
How often do you get to make ads for advertisers? These are placeholders for unsold inventory — those boring “advertise here” messages you usually see on empty billboards and bus benches. If we do our job right, you won’t see many.
“The Guide” (Bus System Introduction)
Instead of giving bus riders more instructions, we showed them how easy it actually is. Simple, playful, and clear enough to make taking the bus feel fun.
Idaho Women in Sports (iWIN):
Branding
Another project close to our hearts. Through scholarships and support, iWIN keeps girls and women in the game — closing the equity gap in sport and leadership. Its bold, motion-driven identity reflects a core belief: every win starts with the individual and expands outward to drive collective change.
Stoltz:
Holiday Card
Dodging a predictable holiday card, we skipped safe greetings and spotlighted our wildest gift ideas instead. These rough sketches and absurd concepts are a cheerful reminder that creativity thrives when ideas are allowed to run a little unhinged.
Woodworks:
Mid-Year Report Website
It’s not sexy, but it sure worked! Built as a 2025 mid-year summary report, this WoodWorks website turned funder-facing data into a guided story ahead of a critical funding vote. Scroll-based animations, clear visual hierarchy, and detail-page navigation helped stakeholders understand WoodWorks’ progress, market impact, and role in keeping wood competitive against steel and concrete.
And we can’t forget the clients we were proud to partner with, even the ones that were tough to spotlight for 2025 work.
Intuit, QB Corp, Friends of Minidoka, Boise Valley Economic Partnership (BVEP), The Idaho Office of the State Board of Education, Idaho STEM Action Center, Pets Best, and The Avery Hotel & Tiner’s Alley.
Thanks for your support. Keep up the good work folks!
