fbpx
Skip to content

What happens when a world-renowned ski competition plants its flag in Ketchum, Idaho, for its 2025 games? You throw a raging party. Our partners at 5B Productions approached us with an amazing opportunity to design the identity for their once-in-a-lifetime celebration, and we absolutely couldn’t wait to put our spin on it.

We started with a name, 5850 Fest to represent the elevation of the festival’s location, and got to work giving it life.

THE CHALLENGE

Create a festival identity that celebrates ski culture in the West.

In Idaho, it’s hard to walk down the street and not see homages to the Old West. It is, after all, apart of the local history. However, for such a unique celebration, it was important for 5850 Fest to bring something new and vibrant to something that easily becomes a stereotype.

THE SOLUTION

Western vibes with modern outdoor flair.

With hundreds of people traveling to Idaho for this competition, we wanted to show them that the West knows how to have a good time. The team quickly put pen to paper and created a logomark that could fit in with any local cattle brand. We paired it with an ultra slabby display typeface and then brought it to life with a retro-inspired color palette, image treatments, and copywriting that oozes with personality.

A little retro, a little bold, and a lot of fun.

BLACK DIAMOND MEMBERS

In addition to the primary identity, we had to opportunity to make a specialty sub-brand for large donors as well as the performers. We took the lettermark and created a members-only version featuring a prominent diamond weaving through the letterforms.

The 5850 Fest happens March 20-27, 2025. Many events are free, and VIP packages are on sale now.
Visit 5850fest.com to learn more.