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Every year, our agency digitally detoxes by taking whitewater retreats on any Idaho river that will have us. Naturally, when our friends at Middle Fork Rapid Transit called us for help with a website redesign, we jumped at the chance. MFRT is a family-owned river rafting company that has been taking groups down the world-famous Middle Fork of the Salmon River for decades. They’re known for giving their guests the utmost customer service, from luxury “glamping” amenities to James Beard-worthy meals to entertaining history lessons at every rapid. The challenge? Highlight all of this in a website that doesn’t just tell guests what to expect, but shows them all the wonders of their upcoming adventure. Complete with “day on the river” storytelling, stunning visuals, helpful booking and planning tools, and an interactive river map, we delivered. Spend some time splashing around the MRFT website. You won’t regret it.