Tamarack Resort is an all-season recreational resort tucked away in the mountains of Donnelly, Idaho. Sitting at the top of Tamarack’s list of exclusives and firsts is something no other resort offers: mountain, meadow, and lake attractions on property — a unique combination we like to call the “Tamarack Trifecta”. In 2023, Tamarack selected Stoltz as its new agency of record to lead its creative and strategic marketing efforts across all resort and real estate offerings.
With no time to spare, we got straight to work on Tamarack’s premier annual campaign, the Boundless All-Season Pass campaign. Boundless Passholders enjoy value-packed, year-round access to a long list of mountain, meadow, and lake activities. To make this year’s campaign Tamarack’s biggest ever, we started with an extensive research process that combined qualitative and quantitative research methodologies to uncover important consumer and brand insights.
With new learnings in hand, we developed and executed an integrated campaign and media strategy that would connect consumers with Tamarack’s heart and soul through bold new visuals and a comprehensive multi-channel media plan.
A whopping 300+ unique digital ads were designed and trafficked across targeted platforms. Meta ads alone brought in 13.88x return on ad spend over a three week period. Boundless Pass sales saw a 237% increased revenue over the prior year.