No matter how good the creative, a campaign is only successful when the right message meets the right audience on the right channel at the right time. Our media team works with strategy and creative to develop impactful media plans tailored to meet your goals.
No two media plans are the same at Stoltz. We collaborate with you to develop strategy and identify audience, goals, and metrics to measure success. We research perceptions, behaviors, and motivators to create the most cost-effective and targeted plan to support your goals. Each plan includes audience journey diagrams and demographics, media flight schedules, and key performance indicators tied directly to business goals.
Our in-house digital media buying capabilities mean you can see up to 20% more in working media dollars instead of paying higher commissions to third-party agencies. Additionally, it allows us to be nimble — constantly monitoring and adjusting media buys to optimize messaging to the right audience. When appropriate, we can test creative before your campaign launches and incorporate A/B testing throughout the run.
Throughout the run, we provide ongoing performance reports so we can determine when to shift and pivot together as a team. As campaigns end, we conduct a holistic review of what worked, what didn’t, and overall results. We work with you to evaluate how many trackable conversions resulted and use advanced analytical tools to dissect performance and help determine our approach for the future.
We are always up for a good chat.