Teton Cancer Institute, a leading oncology care provider in southeast Idaho, is positioned to grow. They offer a proven continuum of care from experienced oncology doctors, nurses, and specialists at three locations throughout the region. We partnered with them to produce an integrated marketing campaign that not only highlights their unique personalized standard of care, but informs people that hope is right in their own backyard, not hundreds of miles away in Utah.

 

Strategy

As we developed our strategy, we kept in mind that people don’t want to beat cancer so that they can climb Mt. Everest or run a marathon. People want to beat cancer so that they can continue going about their daily lives. This inspired us to feature real survivors of all ages and demographics. We added a layer of simple, yet meaningful messaging, and touched our target audience with an empathetic perspective and a theme of compassion and relatability. The campaign ran on a variety of digital and traditional mediums that boast the most reach and stayed true to Teton’s brand promise: getting you back to the things you love.

Tactics: Campaign Strategy | Digital Advertising | Out-of-Home | Video Production | Media Planning | Social Media Advertising

Results

1.4 million
target impressions
360,000
video plays
98%
viewer completion rate
2x
national avg. recall rate

Behind the Scenes