Gardner Company saw more than vacant storefronts when they acquired the nearly abandoned Nampa Gateway Center — they saw potential. With a vision to transform the space into a thriving live/work/play destination, they partnered with Stoltz to breathe new life into the identity of the center. Together, we set out to change perceptions and reposition the development as a community hub — one that Canyon County residents could feel proud of and excited about. Through strategic naming and a refreshed brand identity, the center began its evolution from a forgotten pit stop to a dynamic place to gather, shop, dine, and connect.