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The Roosevelt Market and Café first opened its doors in the east end of Boise in 1918. Known lovingly by loyal patrons as “The Market,” this neighborhood gem is a place you can drop in to buy a gallon of milk, take your child to ice cream after school, grab a glass of wine with a friend, or gather your family for a Saturday morning breakfast. In recent years, the Market faced management challenges and structural wear-and-tear common with most 100-year-old buildings. In 2018, the property was purchased by two local women with the hopes of preserving one of Boise’s last independent neighborhood markets. Stoltz was thrilled to create the new and improved brand identity system.