The magic of the Wood River Valley is undeniable—from the stunning Sun Valley Resort to the vibrant arts scene, and the natural beauty stretching across Ketchum and Hailey. It’s no wonder this small mountain community has become a beloved destination with rich history. But have you ever wondered how so much thrives here?

The answer lies in the work of over 100 nonprofits, quietly enhancing the community’s cultural and quality-of-life services from doggy bags at trailheads to housing and food programs, and a long list of arts and cultural events. Yet, their impact often goes unnoticed.

Enter Spur Community Foundation. As a champion of the nonprofit sector, Spur’s mission is to ensure these organizations continue to thrive. Made possible by a donor-funded grant, Spur partnered with Stoltz to develop “It’s In Our Nature,” a community movement supported by an integrated marketing campaign. The project captures the essence of the Wood River Valley and connects the community with the vital work of its nonprofits, ensuring their continued success for generations to come.