CableCoaster solves a simple problem: tangled, cluttered charging cables. But in a crowded market of utilitarian solutions, the opportunity was to make it feel intentional, designed, and worth leaving on your desk. We helped CableCoaster build a brand that speaks to people who care about clean spaces and thoughtful details—covering everything from logo and packaging to prototyping, photography, and web. The result is a brand that doesn’t just manage cables, but brings a sense of order and design clarity to everyday tech.