We are moderately proud to announce that we’ve finally completed the new Stoltz Group logo and identity package. Begun in 2010 (or was it 2009?), the creation of our new look took a backseat to client work, pregnancy, RFPs, pitches, internal strife and endless meetings. However our recent move finally gave us the impetus to finish it off, once and for all. See the whole identity package designed by Doug Gneiting on the website in the coming weeks.

From our recent e-newsletter

Stoltz Helps Blue Cross of Idaho Stand Out at Bronco Stadium
In August, workers at Bronco Stadium installed four huge—and very popular—banners we designed for Blue Cross of Idaho. The creative work, which doubled as full-page ads in the printed program, features illnesses peculiar to the Bronco’s rabid fans. Now, if they only had a placekicker...

Read the full e-newsletter, including news about Kate's work being published in Communication Arts, here.

From our recent e-newsletter

Do Traditional Advertising Campaigns Still Work?
In July, SMG helped Blue Cross of Idaho plan and execute an integrated campaign to get BSU and ISU students to switch from the Student Health Insurance Plan (S.H.I.P.). The “Waive S.H.I.P.” campaign included a mobile billboard that circled campus, radio, newspaper, online advertising, as well as street teams on campus who handed out 1,000 blue foam hands. See the full campaign here. In a matter of weeks, 685 students applied online. Blue Cross of Idaho reports that the campaign also boosted sales of their other products. According to the company, it was their most successful summer for new applications ever. The lesson? Highly targeted campaigns with a specific offer deliver great results.

Read the rest of the e-newsletter here.