Saving Leaves One TP Kit at a Time

On a flight from Boise to LA, our creative director struck up a conversation with her neighbor. Two hours later, after covering the subjects of family, politics, religion and biodegradable toilet paper, they exchanged cards and decided it would be fun to collaborate on a project. On The Go, an Idaho-based startup, needed a go-to-market strategy and a brand identity for their 100% biodegradable toilet paper kit. Marketing and potty humor? We were in. We created a memorable sales video, product packaging, a visual asset library, sales kit, and a robust content marketing plan. On The Go launched their product and began wiping out not-so-eco-friendly competition. (Sorry, not sorry.)