Rebranding an integral educational foundation.

When Boise Public Schools Foundation became Boise Schools Foundation, the organization had an opportunity to clarify more than its name. Stoltz created a modern identity, refreshed website and video storytelling platform that distinguish the Foundation while reflecting its close relationship with the Boise School District.

The business situation

Create a distinct identity for a closely connected partner.

Boise Schools Foundation funds programs, resources and opportunities that directly benefit Boise School District students, teachers, and schools. But many community members did not understand that the Foundation is an independent organization with its own role, leadership and fundraising efforts.

As the organization changed its name, it needed an identity that could complement the Boise School District (its primary beneficiary) without being mistaken for it. The two brands needed to feel naturally connected when appearing together, while allowing the Foundation to stand confidently on its own.

The insight that drove the work

Design for connection and independence.

We created a modern visual identity that balances both sides of that relationship. The new logo and supporting system feel at home alongside the Boise School District brand, but give Boise Schools Foundation a distinct and recognizable presence in independent use.

The identity carried into a refreshed website with clearer messaging and a more accessible explanation of the Foundation’s role. Video stories brought that role to life, showing how donor and community support creates meaningful opportunities for 3 previous Boise schools students.

Together, the new name, logo identity and storytelling tools gave the Foundation a cohesive platform for showing both who it supports and what it uniquely makes possible.

The impact

A clearer role and a more recognizable presence.

Boise Schools Foundation can now communicate with greater clarity, consistency and confidence across every audience touchpoint. Its new brand identity complements the district without blending into it, helping donors and community members understand that the two organizations are closely connected but distinctly independent functions.

More than a visual refresh, the work gives the Foundation a stronger platform for building recognition, strengthening relationships and demonstrating the value it brings to Boise schools.