Brand Strategy & Development

  • Getting a new generation on board.

    Free rides don’t get kids on buses. Trust does. So Valley Regional Transit and the City of Boise gave Boise’s youngest riders something to trust: a friend named Lil Rider. The business situation Kids need somewhere to go — and a way to get there. It’s no secret that youth mental health is in trouble.…

  • Shifting perspectives by making the bus cool.

    In big cities, public transit is a staple, but in Boise, the bus has a perception problem. Many think it’s dirty, slow, and inconvenient — but research reveals the opposite. Riders who actually use it love it. We set out to shift perspectives and align the bus with everything that makes Boise cool. The campaign…

  • Making the case for public schools while funding’s on the line.

    With ongoing funding at risk, Boise Schools didn’t just need parents. It needed neighbors — the majority of Boise voters who don’t have a kid in the system, but live and benefit from the community that public schools help build. The business situation Make the case for schools when funding’s on the line. With ongoing…

  • Rebranding an integral educational foundation.

    When Boise Public Schools Foundation became Boise Schools Foundation, the organization had an opportunity to clarify more than its name. Stoltz created a modern identity, refreshed website and video storytelling platform that distinguish the Foundation while reflecting its close relationship with the Boise School District. The business situation Create a distinct identity for a closely…

  • Getting ready for a fest in the West.

    What happens when a world-renowned ski competition plants its flag in Ketchum, Idaho, for its 2025 games? You throw a raging party. Our partners at 5B Productions approached us with an amazing opportunity to design the identity for their once-in-a-lifetime celebration, and we absolutely couldn’t wait to put our spin on it. We started with…

  • Sharing the history of Japanese Americans incarcerated during WWII.

    Friends of Minidoka sought to create an immersive virtual platform worthy of powerful stories of Japanese Americans who resisted injustice around WWII. They needed a solution balancing innovation with reverence, ensuring every detail upheld the weight of these histories. We designed a web application featuring multimedia content, oral histories, and an interactive map of historical…

  • Getting ski pass sales soaring despite a poor snow season.

    Embrace the Escape is a campaign encouraging Tamarack Resort’s audience to shred when tickets are cheapest, lift lines are empty, and runs are wide open — right in the middle of the work week. By inspiring working professionals to ditch the ol’ 9–5, we increased visitation and ticket sales across the resort. The business situation While…

  • Updating a time-tested law firm.

    When Hawley Troxell, a leading regional business law firm, sought to invigorate their time-honored Idaho brand, they turned to us. Tasked with a rebrand that balanced modern sensibilities with a rich legacy, we embraced the challenge and brought the brand to life through compelling photography, videography, and a website that captures the essence of their…

  • Electrifying a public transit system.

    With the challenge of post-pandemic behavior, there has never been a more important time to build consumer confidence with an uplifting story that encourages people to leave their car at home. Through social media, videos, and a refreshed landing page, the campaign produced a 10% lift to overall web traffic and over 5 million impressions,…