Oh, timesheets – one of the biggest pain points for small businesses and independent contractors. TSheets by Quickbooks offers an incredible solution, so when Google first launched its beta platform for targeted advertising based on search terms via YouTube, our client seized the opportunity. Armed with mass amounts of user data, Stoltz jumped in to help, distilling what we knew into a single emotional insight – providing the target audience relief from timesheet hell. We produced two very different videos for the purpose of A/B testing, both featuring unique, lighthearted, and empathetic storytelling. Through search behavior targeting, our videos reached the right audience, captured their interest, encouraged them to take advantage of a free app trial, and ultimately moved them into a better way to track time.