Financial success shouldn’t come with financial stress. For those building wealth and balancing life’s demands, they need more than just banking services — they need a partner they can rely on. Trust is our Middle Name emphasized that trust isn’t just in Idaho Trust Bank’s name — it’s in every interaction. Through relatable storytelling, we highlighted the bank’s commitment to personalized wealth management so their clients have the freedom and confidence to focus on the rest of life — from close-call ice cream spills to a messy mutt.