Insight

  • AIO vs. SEO: What Every Marketer Should Know About Optimizing in the Age of AI

    “Optimization is not just for search engines anymore. It’s for artificial intelligence.” When AI tools started shaping the way search results show up on our screens — serving up tight, blended answers in an AI Overview with zero actual website clicks — it sent a certain corner of the internet into panic mode. Is SEO…

  • AI and Us: Learning, Evolving, and Staying Human

    “AI isn’t replacing creativity — it’s expanding it.” Artificial Intelligence is reshaping how agencies work, but we’re not chasing the next shiny tool. We’re focused on what AI means for creativity, strategy, and our ability to help brands connect with people. Clients often ask us: “So… how are you using AI?” The short answer: with…

  • People-First Leadership from Boise’s First Elected Woman Mayor

    Owning Up: Women in Leadership Series Women accounted for 41.9% of the workforce in 2023. Yet, the proportion of women in senior leadership roles (Vice-President, Director, or C-suite) has dropped by 10% to 32.2. At Stoltz, we know women make great leaders—and we envision a world where there are an equal number of women in leadership as men. We asked several…

  • Owning Up: Women in Leadership Series

    Women held 31.7% of top executive positions across industries in 2021. At Stoltz, we know women make great leaders — and we envision a world where there are an equal number of women in leadership as men. We asked several women we admire who hold leadership positions, or are experts in their field, to share their experiences with us and what…

  • What it Means to Be the Woman Behind the Lens

    Owning Up: Women in Leadership Series Women account for 41.9% of the workforce in 2023. Yet, the proportion of women in senior leadership roles (Vice-President, Director, or C-suite) has dropped by 10% to 32.2. At Stoltz, we know women make great leaders — and we envision a world where there are an equal number of women in leadership as men. We…

  • Leading the Way: Elaine Clegg’s Insightful Path in Transit

    Owning Up: Women in Leadership Series In this installment of our “Owning Up: Women in Leadership” series, we have the pleasure of speaking with Valley Regional Transit CEO Elaine Clegg.  She shares her experiences on gender equity in the field, her unconventional career path, and her advice for aspiring women leaders. Please join us in…

  • Adventures in Returning

    Just a few months ago, I was nearing hopelessness trying to break back into the workforce after over four years as a stay-at-home mom, sending out one informational interview request after another, only to hear crickets. Trying to rework my resume without putting a spotlight on the glaring four-year work gap (AKA the kiss of…

  • Learning from the Best Mistakes

    Owning Up: Women in Leadership Series Women held 31.7% of top executive positions across industries in 2021. At Stoltz, we know women make great leaders—and we envision a world where there are an equal number of women in leadership as men. We asked several women we admire who hold leadership positions, or are experts in their field, to share their experiences…

  • Women are redefining what it means to have work-life balance

    Owning Up: Women in Leadership Series Women held 31.7% of top executive positions across industries in 2021. At Stoltz, we know women make great leaders—and we envision a world where there are an equal number of women in leadership as men. We asked several women we admire who hold leadership positions, or are experts in their field, to share their experiences…

  • Tracy Hitchcock leads with empathy, curiosity, and a little bit of sass (or a whole lot)

    Owning Up: Women in Leadership Series Women held 31.7% of top executive positions across industries in 2021. At Stoltz, we know women make great leaders—and we envision a world where there are an equal number of women in leadership as men. We asked several women we admire who hold leadership positions, or are experts in their field, to share their experiences…