Insight

  • Building Transit with the Community, Not for It: Takeaways From The Nation’s Largest Transit Conference

    At Stoltz, we lead with heart. As a woman-owned and led agency, we believe the best work happens when you connect people to experiences and emotion. That belief is why one experience at APTA TRANSform & EXPO in Chicago this October stayed with me. As a first-time attendee there was plenty to love about APTA’s…

  • Teamwork Makes the Dream Work (Damn Right)

    Account and creative. Different departments, different ways at approaching the same project. Put them together and you get the best work we do. Meet a few of our favorite partners in crime – the Stoltz account and creative pairings behind some of our client work. Senior Account Manager, Molly Horn + Associate Creative Director, Chris…

  • Unreasonable Hospitality Isn’t Just for Restaurants

    When I received a copy of Will Guidara’s Unreasonable Hospitality at our Spring Offsite, I’ll admit it — I was skeptical. As a picky eater, a book full of restaurant jargon didn’t sound like my cup of tea. I finished the first chapter and realized the book reaches far beyond service-based careers. I identified in…

  • The Intersection of Cat Wrangling and Account Management

    Every project has those moments that never make it into a client recap — the real-time calls, the pivots nobody sees, the decisions that quietly hold everything together. The end product gets the credit, but the person managing all of it? Usually not so much. For Senior Account Manager Geneva Turrini, that’s just part of…

  • Nancy Drewing the Chaos: What nobody tells you about onboarding your first client.

    Status calls, project kick-offs, internal touch bases, etc. All of which are meetings I have been part of where I quietly filled the gaps when needed and passed things along ensuring nothing falls apart behind the scenes. Being perfectly content with staying under the radar. But running one? That’s a completely different vibe. In part…

  • The Leadership Lessons We Cooked Up by Staying In

    The best leadership lessons don’t always come from boardrooms. Sometimes they come from a kitchen — one you choose over a good restaurant, with the full confidence of people who hadn’t started cooking yet. At our most recent MELT offsite — our quarterly Management and Executive Leadership Team offsite — we decided to try something…

  • More Than a Month: Women Are Driving the Economy — So Why Aren’t They Running the Room?

    Every March, we share quotes from trailblazers. We post the retrospectives. We speak on the gains in women’s sports (go @usahockey women!) And honestly? Women deserve every bit of that celebration. But here’s the thing — Women’s History Month hits different when you actually stop and look at the numbers. Because the story of women…

  • Media + AI: The Tools Keeping Us at the Top of Our Game

    For years, AI and machine learning have quietly enhanced media buying, especially in programmatic environments. What recently brought AI to the forefront for the masses is the development of large language models (LLMs). That shift dropped the curtain, making AI accessible and usable. And this matters. Not because AI can think like a human. It…

  • AI and Account Services: The Human Side of Smart Tools

    A longtime mentor and friend once told me: listen, learn it, master it, blow it up — and then tell me how you’ll put it back together. That advice has stuck with me throughout my career. Not just as advice for creativity, but as a way to build trust, earn a seat at the table,…

  • The AI Studio: Creativity in the Age of Generators

    “AI and I have a contentious relationship. You can see it in our chats. I often tell it how mediocre it is. How much it’s failed to impress me.” With an unflappable, sickly-sweet cheer, it backpedals with an apology and tries, tries again. If it were a human, I’d be a bully. And I’d be…