The Idaho Workforce Development Council is driving the future of Idaho’s talent pipeline, connecting students, workers, and employers with real opportunities across the state. Our work together spans research, strategy, and a multi-phase campaign for Idaho LAUNCH designed to help Idahoans gain the skills they need for in-demand careers. From statewide awareness efforts to targeted outreach for high school students, we’ve helped the Council reach students, families, schools, and communities with clear, compelling messages that move people toward action.

Choosing a path after high school can feel like a test you’re supposed to ace before you’ve even had a chance to try. Find Your Thing is a creative platform to shift that pressure. It meets students where they are and gives them permission to explore — without judgment and without a single “right” answer. From two-year degrees and trade programs to certifications that lead to in-demand Idaho careers, the platform positions Idaho LAUNCH as real support and real possibility. It’s about helping high school seniors discover what fits — and giving them the momentum to make it real.