Valley Regional Transit

  • Getting a new generation on board.

    Free rides don’t get kids on buses. Trust does. So Valley Regional Transit and the City of Boise gave Boise’s youngest riders something to trust: a friend named Lil Rider. The business situation Kids need somewhere to go — and a way to get there. It’s no secret that youth mental health is in trouble.…

  • Shifting perspectives by making the bus cool.

    In big cities, public transit is a staple, but in Boise, the bus has a perception problem. Many think it’s dirty, slow, and inconvenient — but research reveals the opposite. Riders who actually use it love it. We set out to shift perspectives and align the bus with everything that makes Boise cool. The campaign…

  • Electrifying a public transit system.

    With the challenge of post-pandemic behavior, there has never been a more important time to build consumer confidence with an uplifting story that encourages people to leave their car at home. Through social media, videos, and a refreshed landing page, the campaign produced a 10% lift to overall web traffic and over 5 million impressions,…