Happy Friday, Marketers! Welcome to our digest of marketing articles you simply can’t miss, the October 20, 2017, edition.
As you well know, there are far more articles about marketing, advertising and branding than we can consume. SMG wants to make the process of finding the articles that matter to you and your business easier. So, we are sharing three of our recent favorites, our take on the news, and why it matters to our clients — which is what you will find below.
Social Media article of the week from TechCrunch:
I don’t know about you, but in the 11 years Twitter has been in my arsenal I’ve been amazed at how much I can express in 140 characters. That sentence, for example, was 135 characters, and look at how much you just learned about me: Twitter’s founding date, character limits, etc.
But, as with most things in life, change happens. And that includes Twitter and its legendary 140-character tweet limit (maybe). As reported by TechCrunch, Twitter recently began testing a new 280 -character limit in some languages (including English).
While it is unclear if this test will roll out to the larger Twitter population, it makes you wonder, is it necessary? If we’ve learned to work within the limits, do we need more? Will it change the platform too much, or is that a good thing?
Brand Identity article of the week, from Bored Panda:
If you are reading this, there’s a pretty good chance that you work for a brand that has a logo. Have you ever thought about how that logo might be remembered by your customers? Or, more specifically, what if you asked your customers to draw your logo, from memory.
As reported by Bored Panda, Signs.com recently asked a group of 150 people to draw iconic logos, 100% from memory. Go ahead, test yourself- grab a piece of paper and draw the Coca Cola logo, we’ll wait…
It’s not easy, is it? As revealed by Signs.com, the results were both insightful and often funny. It’s amazing to see what people remember about a brand when put to the test. In some cases recall is impressive, in others, people seem caught-up in old versions of logos.
On one hand, this provides a really fun read. On the other hand, it provides brands with a good reminder of the importance of a logo and its perception.
Integrated Marketing article of the week from Stoltz Marketing Group:
Have you ever been asked a question like this, “hey, can you come up with a few PR ideas for this thing we are launching?” If you are in PR, the answer is probably yes. And if you are anything like me, you may have rolled your eyes (just a little).
Why? Because PR, like all marketing disciplines, cannot exist in a vacuum. A PR plan is only as strong as the idea and campaign behind it. And, more importantly, it should be thought of while building all the other pieces, ultimately delivering an integrated approach.
I liken integrated marketing to cooking a great stew. Learn the recipe here: http://www.stoltzgroup.com/best-integrated-marketing-stew-pr/