Our Favorite Super Bowl Ads of All Time

While we are big fans of football (who’s playing again??), we are even bigger fans of Super Bowl ads. From heartwarming commercials of horses and puppies to hilarious spoofs featuring laundry detergent, we compiled a list of our favorite Super Bowl ads of all time. 

Keep reading to see if yours made the list!

Jaime’s pick – “Puppy Love” 

Why Jaime loves it:

The Budweiser Clydesdale ads have always been favorites of mine, but the “Puppy Love” commercial they debuted in 2014 was just over the top. An adorable puppy AND the iconic Clydesdales? I’m not crying. You’re crying.

Aide’s pick – “Opulence, I Has It”

Why Adie loves it:

All you have to do is mutter the phrase “tiny giraffe” and most people immediately think of DirectTV’s “Opulence, I Has It” 2010 Superbowl ad featuring a tiny lap giraffe. Ohmygodsocute. And the best part was the corresponding landing page for “Sokoblovsky Farms: The breeder of the As Seen on TV Petite Lap Giraffes” which featured a live webcam of tiny giraffes and even offered a waiting list where users could sign up to get their very own lap giraffe. I’ve never wanted anything more.

Julie’s pick- Terry Tate Super Bowl Commercial

Why Julie loves it:

It hits home with our office, and I still remember it after 17 years. 

Crissie’s pick – “It’s a Tide Ad”

Why Crissie loves it:

Maybe it’s because it’s new, maybe it’s because I no longer have the capacity to remember things, but my favorite is the Tide series from last year. I thought it was clever, turning the expected ads on their heads.

Mitch’s pick – “The Force”

Why Mitch loves it: 

My favorite is the Volkswagen Darth Vader ad. It’s funny, heartwarming, and nostalgic. Eight years after it aired, I still think of the ad often and remember it was for Volkswagen. I liked it in 2011, and I still like it now. And, I’d be willing to bet my mom likes it too.

Jake’s pick – “Cheese, Glorious Cheese!”

Why Jake loves it:

I don’t have one favorite Super Bowl ad, but a 30-second ad that ran in the 1986 Super Bowl is particularly poignant. The American Dairy Association — via their agency, D’Arcy Masius Benton & Bowles and on behalf of America’s Dairy Farmers — produced a commercial solely about cheese. Titled “Cheese, Glorious Cheese,” it was actually a parody of the song in Oliver, a 1960s musical by Lionel Bart that opened with child laborers singing about “Food, Glorious Food.” I have mixed feelings about the social commentary in the whole commercial, but that guy manically smiling at a grilled cheese is just too good.
Also, according to AdAge, the director of the commercial, Bruce Nadal, helped pioneer close-up food footage and lighting. Those Tasty food videos that end up in your Facebook feed may draw inspiration (unintentionally or otherwise) from Big Dairy’s cheese videographer.

Kellie’s pick – “Like a Girl”

Why Kellie loves it:


Katherine’s pick – Lady Gaga Halftime Show

Why Katherine loves it:

Easy. Lady Gaga’s halftime show. A close second would be Whitney Houston’s “Star Spangled Banner” at Super Bowl XXV.

Wait, what was the question?

Note: Katherine is usually quite versed in the world of advertising, always keeping her finger on the pulse of the industry. She is, however, also a 49ers fan and accredits that as her excuse for not being tuned into Super Bowl ads in recent years. Whatever.

 Kate’s pick – The “Non-Ad” Ad

Why Kate loves it:

Although I have always loved Terry Tate tackling the person who puts back an empty coffee pot, I appreciate this PR stunt from BBDO during the 2015 Super Bowl. It was simple, clever, funny, timely and warranted huge response without a single dollar of paid media.

Erick’s pick – “Imported from Detroit”

Why Erick loves it: 

It features one of my favorite artists, with the intro to my favorite song of his. But it was also sheer badassness; the Detroit based company made a stand for who they are and where they’re from. Tired of the tabloids and naysayers, they kicked themselves out of the cool kids club in one beautifully narrated and shot spot that said, we know who we aren’t and we’re more than okay with that.

Marcus’ pick – “Wassup”

Why Marcus likes this: 

It was memorable and, dare I say, risky. 

Kaitlynn’s pick – “Up For Whatever”

Why she loves it: 

It was incredibly well-thought out, and I hadn’t really seen anything like it. The piece had so many legs. I got chills when I saw it.