creative workspaces

Five Reasons Creative People Need Creative Workspaces

It’s always exciting to move into a new home. The same goes for work. A new creative workspace can cultivate a new attitude, especially for creative types, like me. We need an environment that will keep us thinking and innovating, and we can’t do that if we are stuck in a mundane cubicle.

At Stoltz, we traded in our fourth-floor office for a spectacular new workspace with a ninth-floor view in the U.S. Bank building, right in the center of Boise. Now, not only are we in the thick of a bustling, growing city, but our artistic hunger is fed with a workspace that allows us to be who we are: creative.

Why do Creative People Need Creative Workspaces?

1. Creative workspaces make it easier for people to brainstorm, which leads to great ideas. 

creative workspacesWhen you walk through our doors, you are greeted with an open-concept office. We wanted the office like this for two reasons. One, it delivers a freeing feeling. Cubicles can make it seem like you are the only person in the office. While that might be great for the easily distracted person, for a creative person, it just gives us claustrophobia. Two, an open-concept workspace makes it easy to collaborate with others. For example, I am much more open to asking questions, getting advice, or asking someone to proofread my work if I can see them.

2. Transparent walls help creatives ideate. 

Yes, our conference room is glass, centered right in the middle of our workspace, so we are able to look out the window or around the office as we brainstorm. There is no privacy. And why should there be? In fact, Fast Company explains that glass walls in the middle of a busy area can keep the mind awake. Creatives already get inspired by everyday things, so why not put that in the office, where we spend eight hours of our day anyways? That way, our minds are subconsciously on the lookout for inspiration all the time, even when we’re in a meeting.

3. A no-pressure workspace makes for a happy creative team. 

Foosball and creative spaceDon’t get me wrong. Creatives work under a lot of pressure: to produce great work, to think outside the box, and to make sure our clients are happy. But that pressure is what makes us thrive. We delight in thinking strategically. The minute you get us in an inflexible workspace, we tense up. Elite Daily explains it well, saying that if you let a creative work at their own pace, with an abstract time frame, they’ll flourish.

4. We can display our values to our clients and ourselves. 

creative workspacesSure, clients can go on our website and learn a lot about us. But nothing replaces the built physical space to define a culture. Our crisp, white walls in our workspace may be shocking at first, but it really makes our logo and ever-present motto, “we see your potential,” jump out. You can see it whether you’re in the conference room or at a desk. It’s a great reminder for the client, and for us, of what we are all about.

5. The pride we have for our workspace will show through our work.

creative workspacesHow can we be creative if we don’t like where we work? As I said before, as a creative, I get inspired by everyday things. I am in the office 40+ hours a week. If I am not inspired during those hours, how am I able to produce great work? And riding the elevator up and down nine flights just to go outside to get inspiration eats up a lot of time — time that is better spent getting work done. At our new office, music is playing, snacks are flowing, and we feel free to get up and walk around, maybe look out the window a little bit. This keeps our minds flowing with ideas.

We wanted our creative work space to reflect who we are as an agency. We wanted to be inspired every day, not just by our clients but by our environment as well. The modern, industrial theme helps us keep up with the evolving culture of the world. And with a view like this, who can’t help but be inspired?