To quote the great Arnold Schwarzenegger from his 1987 classic Predator, “What the hell are you?” Spaceships and biceps aside, that’s more or less what we’re trying to answer for our clients through our brand development work. If developed well, a brand is unique. It has a personality with emotions, behaviors, and characteristics. Every time a brand speaks, it needs to be consistent, recognizable, and hold true to its position in the world. It’s no small feat, but then again, when has building one’s identity ever been quick and easy?

Our process to defining brand position is simple: We conduct comprehensive brand research to uncover your unique purpose in the marketplace, ensuring your message is truthful, viable, and a clear reflection of your mission and vision. Once we’ve reached clarity on a brand’s position, our designers move into action and create a visual identity system, the fun stuff like name, logo, color and font styles, and graphic iconography. From super-detailed brand plans to simple identity systems, we are launching and reimagining brands every day.

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