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We are pleased to announce the promotion of Katherine Johnson to director of brand strategy. In the role, Katherine will work directly with agency executives and serve as the high-level brand planner and marketing strategist for all clients, as well as assist with brand messaging on a daily basis. She will also play a critical...
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Marketing is always evolving, and for that reason, I will never become bored. However, for the same reason, it’s essential to invest in continued education in marketing and brush up on the latest trends and technologies. Last year, my colleague and I took a trip to Boston to attend the Hubspot INBOUND conference. From presentations...
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How-film-theory-can-help-UX-design-and-brand-strategy
User experience design tips from film theory In a 1994 interview, French-Swiss film director Jean Luc-Godard was asked about on-screen movement in his 1985 film Hail Mary. “Yes, it teaches us about the human body and how we look at things. Cinema is not a series of abstract ideas, but rather the phrasing of moments,”...
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While we are big fans of football (who’s playing again??), we are even bigger fans of Super Bowl ads. From heartwarming commercials of horses and puppies to hilarious spoofs featuring laundry detergent, we compiled a list of our favorite Super Bowl ads of all time.  Keep reading to see if yours made the list! Jaime’s...
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“In one ear and out the other.” This was a popular saying of my mother’s when I was growing up. I didn’t listen well, especially when my mind was elsewhere, like when I was reading or watching cartoons or playing with the other neighborhood kids. I don’t know how we both survived those years, but...
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Stoltz Marketing Group hires new content strategist and account coordinator Stoltz leadership is excited about the team’s growth. “Since I took over as President of Stoltz in January of 2018, I’ve been overly impressed with and excited about how our team goes above and beyond to serve our long-standing and new clients,” Jaime Ekman said....
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It’s a Stoltz tradition: every year, our company retreat consists of rafting, unplugging, lots of laughter, and great food. But this year was by far the most magical. Last weekend, we ventured down the Middle Fork of the Salmon River for a four-day company retreat. Yes, the Middle Fork. The most alluring, incredible backcountry rafting...
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ontent marketing predictions
We see it every December: scores of marketing blog posts that highlight what expert marketers think will happen in the new year. Each year I find these reports entertaining, informative, sometimes silly, and often insightful. Nowhere is this truer than with Content Marketing Institute’s annual list of content marketing predictions, brought to us by the...
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marketing articles
Happy Friday, Marketers! Welcome to our digest of marketing articles you can’t miss, the December 8, 2017, edition. As you well know, there are far more articles about marketing, advertising and branding than we can consume. SMG wants to make the process of finding the articles that matter to you and your business easier. So,...
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Printed collatera
I don’t have the best memory. I’ll fully admit it.  As marketers, we are challenged with communicating a message in a world full of noise. Lots of noise. Even if you get a consumer’s attention, tickle their funny bone, or make them feel something, will they remember your brand? And, in a land of digital...
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