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June 19, 2019
word of mouth marketing - another perspective
Outside religion, arguably the most successful example of word-of-mouth marketing is a lullaby. The lullaby. Wiegenlied. The Cradle Song. It was the result of a short-lived German romance almost two centuries ago. Millions of children have dozed off to it, and it’s because Bertha Faber would sing Austrian folk music to her boyfriend, Johannes Brahms....
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