November 2017
marketing audience
Without reaching the right audience, the success of any marketing program is weak or fleeting. Given this, we marketers view our audiences as sacred, and do everything we can to avoid making them angry. But should we hold them so dearly? Perhaps we marketers need to take more risks and alienate some to earn the...
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Printed collatera
I don’t have the best memory. I’ll fully admit it.  As marketers, we are challenged with communicating a message in a world full of noise. Lots of noise. Even if you get a consumer’s attention, tickle their funny bone, or make them feel something, will they remember your brand? And, in a land of digital...
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marketing articles
Happy Friday, Marketers! Welcome to our digest of marketing articles you can’t miss, the November 3, 2017, edition. As you well know, there are far more articles about marketing, advertising and branding than we can consume. SMG wants to make the process of finding the articles that matter to you and your business easier. So,...
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