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Stoltz Marketing Group

Case Study: Shore Lodge

Stoltz Marketing Group

Stoltz Marketing Group

Thursday, March 19, 2009

In late 2008, SMG re-launched Shore Lodge in McCall with an advertising, PR and online campaign that had to be completed in less than a month. In 2009, room nights increased by 50% and revenue by 23%. The print ad component, created with photos culled from the Idaho State Historical Museum, was a finalist for a 2009 national ADDY® award.


Shore Lodge "First"
Shore Lodge - First

Shore Lodge "Change"
Shore Lodge - Change

Shore Lodge "What Goes Up"
Shore Lodge - What Goes Up

Shore Lodge Logo
Shore Lodge logo