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Stoltz Marketing Group

Case Study: Saint Alphonsus Festival of Trees

Stoltz Marketing Group

Stoltz Marketing Group

Monday, February 22, 2010

Working with a small budget, SMG created a new campaign to drive attendance to the 2009 Saint Alphonsus Festival of Trees, a long-standing holiday event and fundraiser for the hospital. Using social media, billboards and a TV ad we shot ourselves, the “Celebritrees” campaign increased attendance and revenue by 10% despite the poor economy.


Saint Alphonsus Festival of Trees - Celebritree Facebook Campaign
Saint Alphonsus Festival of Trees - Celebritree

Saint Alphonsus "Celebritree Billboard"
Saint Alphonsus Celebritree billboard

Saint Alphonsus "Celebritree Gala Invitation"
Saint Alphonsus Gala Invitation

Saint Alphonsus "Celebritree Fashion Show Invitation"
Saint Alphonsus Fashion Show Invitation