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Stoltz Marketing Group

Case Study: AIRE Rafts

Stoltz Marketing Group

Stoltz Marketing Group

Thursday, March 11, 2010

The leading manufacturer of inflatable rafts and kayaks in North America, AIRE Rafts came to SMG for an update of their brand standards and a complete redesign of their web site. Since the site’s launch—which includes user generated video, 3D rotational imagery and user reviews—AIRE’s web traffic has doubled. The site has garnered both statewide and regional awards for excellence and was a finalist for a national Addy® award in 2009.


AIRE Rafts Website
AIRE Rafts website