AIRE Rafts

The leading manufacturer of inflatable rafts and kayaks in North America, AIRE Rafts came to SMG for an update of their brand standards and a complete redesign of their web site. Since the site’s launch—which includes user generated video, 3D rotational imagery and user reviews—AIRE’s web traffic has doubled. The site has garnered both statewide and regional awards for excellence and was a finalist for a national Addy® award in 2009.

AIRE Rafts Website