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content marketing
I don’t talk much about my job outside of work, but occasionally I get questions about which Mad Men character I am, or someone asks me to pull up a TV commercial our agency created. It’s fun to show a final product. But little do most people know just how painstakingly hard the creative process...
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ontent marketing predictions
We see it every December: scores of marketing blog posts that highlight what expert marketers think will happen in the new year. Each year I find these reports entertaining, informative, sometimes silly, and often insightful. Nowhere is this truer than with Content Marketing Institute’s annual list of content marketing predictions, brought to us by the...
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marketing articles
Happy Friday, Marketers! Welcome to our digest of marketing articles you can’t miss, the December 8, 2017, edition. As you well know, there are far more articles about marketing, advertising and branding than we can consume. SMG wants to make the process of finding the articles that matter to you and your business easier. So,...
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marketing articles
Happy Friday, Marketers! Welcome to our digest of marketing articles you can’t miss, the November 3, 2017, edition. As you well know, there are far more articles about marketing, advertising and branding than we can consume. SMG wants to make the process of finding the articles that matter to you and your business easier. So,...
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great content
A few weeks ago, a company I had never given much thought to wiggled its way into my inbox, my social media channels and my media/RSS feeds. With all the noise in those three channels the fact that they got my attention impressed me, but not nearly as much as the content they used to...
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Integrated Marketing Stew
Isn’t it funny how a bunch of seemingly unrelated things will come up in the span of a few days and somehow miraculously blend into something incredible? Sort of like when you have carrots, beef and potatoes and they become a mouthwatering stew. Over the past week, a few things came up that have me...
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content marketing
Timing is everything, right? With that in mind, now may or may not be the right time for you to get started with content marketing.  Yes, I know, this sounds strange coming from a content marketer that works for an agency that helps companies develop and run content marketing programs, but it’s true. Content marketing...
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PR and Content Burger
Mad Men’s Heinz Ads by Don Draper Become a Reality I admit it, ever since my first Public Relations class 20+ years ago, I’ve found the PR stunt enamoring. We read case study examples about smart brands that left us with dreams of what we would do to leave our mark in PR. I learned...
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