For local entrepreneurs Mark Coffman and Jeff and Julie Streeter, Christmas came early again this year. The three have been busy working with us on a rebrand of their line of outdoor kids gear since the summer, in preparation for the holiday buying season.

All that hard work has been paying off. Earlier this fall we launched their new Lucky Bums website, giving them state-of-the-art online retailing capabilities. The site is the latest in a series of projects that have included a new corporate identity and packaging.

Now go buy some of their stuff!

What’s the difference between marketing and public relations? And how can you use them to your best advantage? Find out at a Boise Metro of Chamber of Commerce training seminar Friday, Aug. 28 at 7:30 a.m. SMG Creative Director David Cook will co-lead the seminar with Sydney Sallabanks, Pricipal at Gallatin Public Affairs.

To register for this event, please call the Boise Metro Chamber of Commerce at 208-472-5205. Click here for more information.

With some help from SMG, the former commercial division of Trus Joist is now Redbuilt Engineered Wood Products. A former Fortune 500 Boise company, Trus Joist pioneered the engineered wood category and was purchased in 2000 by Weyerhaeuser.

On August 17th, a group of former Trus Joist managers and Atlas Holdings, a private equity firm, bought the division back from Weyerhaeuser. But the deal did not include use of the highly valuable Trus Joist brand.

With little time to spare, the new company engaged SMG to help in the rebranding. Our work, which had to be completed in one week, included the new name (inspired by TJ co-founder Harold “Red” Thomas), corporate identity, graphic standards, web site and interim collateral. In addition, we completed a nationwide PR roll-out for local and national media, and trade press, including a press conference that attracted Rep. Walt Minnick, Gov. Otter and Mayor Beiter. Click here to see the press conference.