The Saint Alphonsus Festival of Trees has been a Treasure Valley holiday tradition—and important hospital fundraiser—for the past 26 years. This year, the
Saint Alphonsus Foundation selected SMG to help drive up attendance for the event, held this past November at the Boise Centre.
Conceived by
Terri Martin, the “Celebritrees” campaign was a spoof on America's celebrity-driven culture. Working with a modest budget, we created an
integrated campaign including social media, billboards, television and direct mail.
And by all accounts, the campaign, and the Festival, was a success. By the numbers, attendance was up 10% for the Festival, and Gala ticket sales and Fashion Show ticket sales were up 9% each. Records were broken for both Gala raffle ticket and Fashion Show ticket sales as well, and Gala centerpieces sold out. People also became Fans on Facebook, and as always, the trees were the stars of the show.
Even though this year’s event has passed, take a moment to
become a fan and get a jump on next year’s event.