By

Kate Holgate
I had the pleasure of attending the 2018 HOW Design Conference in Boston the first week of May, where we learned more about emotional marketing. Filled with inspiring and educational classes, it was nothing short of amazing. Not to mention eating fabulous food, attending a game at the green monster and hanging out with my...
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Sometime last year I was listening to Pandora on my phone at the gym when my music was interrupted by an advertisement. At first, I felt annoyed, until I found myself giggling at what I was hearing. A few days later when listening to the ad for a second time, I immediately grabbed my phone...
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Today I was on the phone with a client discussing brand guidelines and the challenges of policing them as an in-house marketing department within a large institution. I mentioned that I had created a “bevel and emboss” version of their logo to hang up as a joke in their design department. For those of you...
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An important part of our work is encouraging each other to flex our creative muscles outside the office. This weekend marks a proud moment for us as an agency. The Treefort Music Festival is a booming phenomenon set right here in our hometown of Boise, and our resident funkman Marcus Haslam is set to take...
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I don’t talk much about my job outside of work, but occasionally I get questions about which Mad Men character I am, or someone asks me to pull up a TV commercial our agency created. It’s fun to show a final product. But little do most people know just how painstakingly hard the creative process...
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ontent marketing predictions
We see it every December: scores of marketing blog posts that highlight what expert marketers think will happen in the new year. Each year I find these reports entertaining, informative, sometimes silly, and often insightful. Nowhere is this truer than with Content Marketing Institute’s annual list of content marketing predictions, brought to us by the...
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marketing articles
Happy Friday, Marketers! Welcome to our digest of marketing articles you can’t miss, the December 8, 2017, edition. As you well know, there are far more articles about marketing, advertising and branding than we can consume. SMG wants to make the process of finding the articles that matter to you and your business easier. So,...
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marketing audience
Without reaching the right audience, the success of any marketing program is weak or fleeting. Given this, we marketers view our audiences as sacred, and do everything we can to avoid making them angry. But should we hold them so dearly? Perhaps we marketers need to take more risks and alienate some to earn the...
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Printed collatera
I don’t have the best memory. I’ll fully admit it.  As marketers, we are challenged with communicating a message in a world full of noise. Lots of noise. Even if you get a consumer’s attention, tickle their funny bone, or make them feel something, will they remember your brand? And, in a land of digital...
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marketing articles
Happy Friday, Marketers! Welcome to our digest of marketing articles you can’t miss, the November 3, 2017, edition. As you well know, there are far more articles about marketing, advertising and branding than we can consume. SMG wants to make the process of finding the articles that matter to you and your business easier. So,...
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