Kate Holgate
Printed collatera
I don’t have the best memory. I’ll fully admit it.  As marketers, we are challenged with communicating a message in a world full of noise. Lots of noise. Even if you get a consumer’s attention, tickle their funny bone, or make them feel something, will they remember your brand? And, in a land of digital...
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digital detox
Last month, I powered down my iPhone and placed it in the glove box of my car. I was about to embark on the trip of a lifetime: a seven-day float on Idaho’s Middle Fork of The Salmon River, and I was leaving behind nearly all connections to the world beyond 13 friends in 5 whitewater...
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marketing design and audience
I recently took my kids to Despicable Me 3. If you are not familiar with this animated movie series, it’s probably because you don’t have kids between the ages of 5 and 12 (and you probably don’t have the lyrics to “Let It Go” drilled into your brain, either). Although this was not my favorite...
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Graphic Design Idea
As a graphic designer, I am a sucker for great typography, elegant layouts, stunning photography and unique illustration. I geek-out over paper textures, cool motion graphics, and hand-lettered signage. I appreciate good aesthetics as much as the next designer. But what makes a graphic design effective? The idea behind it. When you combine the visually...
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