By

Kate Holgate
I had the pleasure of attending the 2018 HOW Design Conference in Boston the first week of May, where we learned more about emotional marketing. Filled with inspiring and educational classes, it was nothing short of amazing. Not to mention eating fabulous food, attending a game at the green monster and hanging out with my...
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Today I was on the phone with a client discussing brand guidelines and the challenges of policing them as an in-house marketing department within a large institution. I mentioned that I had created a “bevel and emboss” version of their logo to hang up as a joke in their design department. For those of you...
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Printed collatera
I don’t have the best memory. I’ll fully admit it.  As marketers, we are challenged with communicating a message in a world full of noise. Lots of noise. Even if you get a consumer’s attention, tickle their funny bone, or make them feel something, will they remember your brand? And, in a land of digital...
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digital detox
Last month, I powered down my iPhone and placed it in the glove box of my car. I was about to embark on the trip of a lifetime: a seven-day float on Idaho’s Middle Fork of The Salmon River, and I was leaving behind nearly all connections to the world beyond 13 friends in 5 whitewater...
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marketing design and audience
I recently took my kids to Despicable Me 3. If you are not familiar with this animated movie series, it’s probably because you don’t have kids between the ages of 5 and 12 (and you probably don’t have the lyrics to “Let It Go” drilled into your brain, either). Although this was not my favorite...
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Graphic Design Idea
As a graphic designer, I am a sucker for great typography, elegant layouts, stunning photography and unique illustration. I geek-out over paper textures, cool motion graphics, and hand-lettered signage. I appreciate good aesthetics as much as the next designer. But what makes a graphic design effective? The idea behind it. When you combine the visually...
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