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Printed collatera
I don’t have the best memory. I’ll fully admit it.  As marketers, we are challenged with communicating a message in a world full of noise. Lots of noise. Even if you get a consumer’s attention, tickle their funny bone, or make them feel something, will they remember your brand? And, in a land of digital...
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marketing articles
Happy Friday, Marketers! Welcome to our digest of marketing articles you can’t miss, the November 3, 2017, edition. As you well know, there are far more articles about marketing, advertising and branding than we can consume. SMG wants to make the process of finding the articles that matter to you and your business easier. So,...
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business writer
5 tips to becoming a better business writer No, we’re not all professional writers; we aren’t all going to write the Great American Novel, but every one of us is a writer – whether we like it or not. Yes, you write every day, and I contend that makes you a business writer. I learned...
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Marketing Article
Happy Friday, Marketers! Welcome to our digest of marketing articles you simply can’t miss, the September 8, 2017, edition. As you well know, there are far more articles about marketing, advertising, branding than we can consume. SMG wants to make the process of finding the articles that matter to you and your business easier. So,...
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Website Tip
Your About Us Page: the most important room in the house, not the forgotten dining room The other night I was visiting a friend who recently built a brand-new house, her “dream home.” Along the tour, we stopped in the formal dining room, and my friend said something that really stuck with me. “We probably...
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marketing design and audience
I recently took my kids to Despicable Me 3. If you are not familiar with this animated movie series, it’s probably because you don’t have kids between the ages of 5 and 12 (and you probably don’t have the lyrics to “Let It Go” drilled into your brain, either). Although this was not my favorite...
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