Category

Content Marketing
I don’t talk much about my job outside of work, but occasionally I get questions about which Mad Men character I am, or someone asks me to pull up a TV commercial our agency created. It’s fun to show a final product. But little do most people know just how painstakingly hard the creative process...
Continue Reading
ontent marketing predictions
We see it every December: scores of marketing blog posts that highlight what expert marketers think will happen in the new year. Each year I find these reports entertaining, informative, sometimes silly, and often insightful. Nowhere is this truer than with Content Marketing Institute’s annual list of content marketing predictions, brought to us by the...
Continue Reading
marketing audience
Without reaching the right audience, the success of any marketing program is weak or fleeting. Given this, we marketers view our audiences as sacred, and do everything we can to avoid making them angry. But should we hold them so dearly? Perhaps we marketers need to take more risks and alienate some to earn the...
Continue Reading
marketing articles
Happy Friday, Marketers! Welcome to our digest of marketing articles you can’t miss, the November 3, 2017, edition. As you well know, there are far more articles about marketing, advertising and branding than we can consume. SMG wants to make the process of finding the articles that matter to you and your business easier. So,...
Continue Reading
great content
A few weeks ago, a company I had never given much thought to wiggled its way into my inbox, my social media channels and my media/RSS feeds. With all the noise in those three channels the fact that they got my attention impressed me, but not nearly as much as the content they used to...
Continue Reading
Marketing articles 11.3.17
Happy Friday, Marketers! Welcome to our digest of marketing articles you simply can’t miss, the October 20, 2017, edition. As you well know, there are far more articles about marketing, advertising and branding than we can consume. SMG wants to make the process of finding the articles that matter to you and your business easier....
Continue Reading
business writer
5 tips to becoming a better business writer No, we’re not all professional writers; we aren’t all going to write the Great American Novel, but every one of us is a writer – whether we like it or not. Yes, you write every day, and I contend that makes you a business writer. I learned...
Continue Reading
Social media choices
This is obvious, but social media has become a major part of daily life. Shocker, I know. People are checking their phones or computers all the time for the latest information (especially if you are one of those millennials – like me). I’ll bet you a dollar that you’ve checked your Facebook or Instagram feed...
Continue Reading
video content
Video is attached at the hip to our social lives. We think it should be part of your digital marketing plan Video has become as integral to our social lives as the text message, and if brands can respectfully meet viewers on that ground without grasping too hard for attention and promotion, the results will...
Continue Reading
From our Viewpoint
Happy Friday, Marketers! Welcome to our digest of marketing articles you simply can’t miss, the August 25, 2017, edition. As you well know, there are far more articles about marketing, advertising, branding and the like for us to read them all. We want to make the process of finding the articles that matter to you...
Continue Reading
1 2 3