Category

Marketing
PR-and-link-building
Would you believe me if I said Saint Matthew predicted why big brands get exponentially bigger while small brands struggle to gain traction? The sociologist Robert K. Merton might. Here’s some context: “For whoever has will be given more, and they will have an abundance. Whoever does not have, even what they have will be...
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best-career-advice
I’ve received a lot of career advice over the years. Here are some words of wisdom to consider.  Recently, I was asked to provide career advice to a group of young, ambitious college students. Wait, what?! Do my wrinkles finally qualify me to stand on my own soapbox and provide wisdom to others? Well, here...
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While we are big fans of football (who’s playing again??), we are even bigger fans of Super Bowl ads. From heartwarming commercials of horses and puppies to hilarious spoofs featuring laundry detergent, we compiled a list of our favorite Super Bowl ads of all time.  Keep reading to see if yours made the list! Jaime’s...
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I had the pleasure of attending the 2018 HOW Design Conference in Boston the first week of May, where we learned more about emotional marketing. Filled with inspiring and educational classes, it was nothing short of amazing. Not to mention eating fabulous food, attending a game at the green monster and hanging out with my...
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When I was younger, I had a slew of journals. Some had doodles, others were diaries, but most were filled with stories and poems. There was something so comforting about putting pen to paper and watching the words come out. However, as technology grew, the good old pen and paper became obsolete. I stuck with...
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I sat down to write this post 20 minutes ago and instead started a grocery list, consumed 13 almonds (okay, 48 but that’s not important), searched Getty images and watched a video about the secrets of Disneyland while working on a design layout. None of which I sat down to do. But there’s a reason...
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Think about the first thing you ever truly created, something on your own. Be it a macaroni dog, a song, a poem, or a drawing of cat eating a rainbow. Think about why you created it. Was it something in your head you wanted to get out? Did your heart whisper inspiration in your ear?...
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Sometime last year I was listening to Pandora on my phone at the gym when my music was interrupted by an advertisement. At first, I felt annoyed, until I found myself giggling at what I was hearing. A few days later when listening to the ad for a second time, I immediately grabbed my phone...
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Today I was on the phone with a client discussing brand design guidelines and the challenges of policing them as an in-house marketing department within a large institution. I mentioned that I had created a “bevel and emboss” version of their logo to hang up as a joke in their design department. For those of...
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This month our team ventured to sunny Anaheim, California to attend the world’s largest natural, organic, and healthy products trade show. With over 80,000 attendees and 3,000 exhibits, Natural Products Expo West creates the perfect platform to share innovative breakthroughs, product advancements, and relevant industry education in the most colorful, creative, and tasty fashion possible....
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