Category

Creative
When I was younger, I had a slew of journals. Some would have doodles, others would be more like diaries, but most were filled with stories and poems. There was something so comforting about putting pen to paper and watching the words come out. However, as technology grew, the good old pen and paper became...
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I sat down to write this post 20 minutes ago and have since started a grocery list, consumed 13 almonds (okay, 48 but that’s not important), searched Getty images and watched a video about the secrets of Disneyland while working on a design layout. None of which I sat down to do. But there’s a...
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Think about the first thing you ever truly created, something on your own. Be it a macaroni dog, a song, a poem, or a drawing of cat eating a rainbow. Think about why you created it. Was it something in your head you wanted to get out? Did your heart whisper inspiration in your ear?...
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Sometime last year I was listening to Pandora on my phone at the gym when my music was interrupted by an advertisement. At first, I felt annoyed, until I found myself giggling at what I was hearing. A few days later when listening to the ad for a second time, I immediately grabbed my phone...
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Today I was on the phone with a client discussing brand guidelines and the challenges of policing them as an in-house marketing department within a large institution. I mentioned that I had created a “bevel and emboss” version of their logo to hang up as a joke in their design department. For those of you...
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Agency life is exciting and fast-paced. We move from one project to the next very quickly; sometimes we have ten deadlines in a week. It’s what I like most about this job: finding a creative solution then rapidly shifting gears to tackle the next marketing challenge. Even though agency life is fast-paced, it’s important to...
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creative workspaces
It’s always exciting to move into a new home. The same goes for work. A new creative workspace can cultivate a new attitude, especially for creative types, like me. We need an environment that will keep us thinking and innovating, and we can’t do that if we are stuck in a mundane cubicle. At Stoltz,...
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The design beast
The marketing design industry is a strange and savage beast and it’s hard to know whence it will strike next. As designers, we, in particular, go into projects knowing full well the design beast can turn on us at any moment, slashing us to ribbons. So, what makes design so beastly? Simply put, it’s the...
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Graphic Design Idea
As a graphic designer, I am a sucker for great typography, elegant layouts, stunning photography and unique illustration. I geek-out over paper textures, cool motion graphics, and hand-lettered signage. I appreciate good aesthetics as much as the next designer. But what makes a graphic design effective? The idea behind it. When you combine the visually...
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Instant gratification permeates every part of our culture — including the way we create art. But are we sacrificing authenticity in our quest to save time? Not too long ago, movie-goers accepted digital shortcuts in the film industry. But today they are growing weary of green-screen-heavy superhero remakes. They long for the days when studios...
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