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Brand Strategy
I had the pleasure of attending the 2018 HOW Design Conference in Boston the first week of May, where we learned more about emotional marketing. Filled with inspiring and educational classes, it was nothing short of amazing. Not to mention eating fabulous food, attending a game at the green monster and hanging out with my...
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Sometime last year I was listening to Pandora on my phone at the gym when my music was interrupted by an advertisement. At first, I felt annoyed, until I found myself giggling at what I was hearing. A few days later when listening to the ad for a second time, I immediately grabbed my phone...
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Today I was on the phone with a client discussing brand guidelines and the challenges of policing them as an in-house marketing department within a large institution. I mentioned that I had created a “bevel and emboss” version of their logo to hang up as a joke in their design department. For those of you...
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This month our team ventured to sunny Anaheim, California to attend the world’s largest natural, organic, and healthy products trade show. With over 80,000 attendees and 3,000 exhibits, Natural Products Expo West creates the perfect platform to share innovative breakthroughs, product advancements, and relevant industry education in the most colorful, creative, and tasty fashion possible....
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