Month

July 2017
Stoltz Marketing Group New Company officers
Future growth top of mind for new CEO, Ward Duft, COO, Jill Watterson and VP Kate Holgate Boise, Idaho (July 26, 2017) — Stoltz Marketing Group, Inc.(SMG), a Boise-based full-service marketing agency, today announced new company officers and directors—a leadership team charged with growth in the Boise market and beyond. The new executive team—each long-time...
Continue Reading
marketing design and audience
I recently took my kids to Despicable Me 3. If you are not familiar with this animated movie series, it’s probably because you don’t have kids between the ages of 5 and 12 (and you probably don’t have the lyrics to “Let It Go” drilled into your brain, either). Although this was not my favorite...
Continue Reading
brand story and chicken wings
Every successful brand needs a story. Yours can have one, too. The other day I was having dinner with our Director of Content Marketing who manages our San Francisco office. As we looked over the menu, he noticed the restaurant served Anchor Bar Chicken Wings. The magnitude of this didn’t catch my attention, but since...
Continue Reading
digital advertising is king
In the past year, there was a tectonic shift in the world of advertising and you didn’t even realize it. Okay, maybe it wasn’t that big of a change to most people, but for the first time since Lucille Ball and Walter Cronkite were the big-hitters of primetime programming, television is not the most marketable...
Continue Reading
Startup marketing
A few days ago, I sat down with my daughter to watch a random episode of Parks and Recreation. It’s one of our favorite shows; our two favorite characters are Ron Swanson and Andy Dwyer. In this episode, Andy has taken a new job as the Pawnee “shoe shiner” in City Hall. Towards the end...
Continue Reading
marketing simplicity
Clients come to Stoltz Marketing Group with all sorts of marketing needs. They can be brand refreshes. New product or business launches. Shifts in marketing strategies. Or, sometimes just a logo. After we discuss their marketing and business objectives, the conversations ultimately turn to the many things that make their products or services unique. Sometimes...
Continue Reading
creative workspaces
It’s always exciting to move into a new home. The same goes for work. A new creative workspace can cultivate a new attitude, especially for creative types, like me. We need an environment that will keep us thinking and innovating, and we can’t do that if we are stuck in a mundane cubicle. At Stoltz,...
Continue Reading